Claim YOUR JOY every single day.

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Get the book! F THE SHOULDS. DO THE WANTS.

A simple, sticky yet powerful mindset hack from Tricia Huffman, founder and CEO of Your Joyologist, to set yourself free from the "shoulds" and reclaim your life for YOU in every moment throughout your day. Pause and ask yourself, "What do I want?"—forget what you have been told about what you "should" do or be—what do you want?

F THE SHOULDS. DO THE WANTS. takes you on a journey of healing and self discovery as it exposes the deeply rooted ways that shoulds are running your life and manipulating how you feel about yourself. 

Order now and and have the book autographed by Tricia!

Check out our newest items!

WRITE IT OUT! NOTEPADS + JOURNALS

Grab your favorite phrase to empower you on the go.

N E W ! ! !

We are so excited to finally have this dream product available to you! A daily intention, connection, and reflection journal to guide you to truly be connected to you, celebrating your everyday, going after what you want, and acknowleding yourself every single day.

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Check out two new magnets plus other favorites!

Hi, I am Tricia, AKA, Your Joyologist.

My mission is to inspire you, yes, you to fully LIVE your life and love yourself through it all.  Life will always be throwing us surprises and challenges, no matter how much money or success we have.  So the most important thing we can do is to be connected to our minds so that we can see our thoughts and shift them! 

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